It’s no secret that business owners the world over are doing it tough, and photography is no different. These days it’s a super competitive market and a lot of photographers feel they have to be everywhere and do everything to stand a chance.
And in my day-to-day with GlobalEye I hear from a lot of photographers who, for one reason or another, are about ready to give up.
And none of these reasons have anything to do with character flaws…
Or how hard ...
Continue Reading →The “Guru to the Gurus” Rich Schefren, just released his NEW free report TODAY.
I’ve been a big fan of Rich Schefren for quite a while and I’ve shared a number of his ground-breaking reports with our photographers over the years. More importantly, we’ve applied a lot of his ideas and strategies to our business here, and incorporated a lot of what he teaches in the business ...
Continue Reading →Posted by: Matt Brading
Video has long been a favourite tool of mine for promoting photography websites. It’s a strong visual medium ideally suited to photography, and it’s a powerful SEO tools that gets great results, very fast. The big factor there is, Gogle and the other search engines give videos and the video sharing sites a lot of respect, so even when it’s difficult to get a page to rank for a specific phrase, you can often rank a video instead, and use ...
Continue Reading →I had an email this week from a photographer wanting to know the best way to get started in the business of photography. As questions go, it’s about as open-ended as you’re going to get, but the interesting thing is, it’s one I get all the time. Maybe it’s a sign of the times that people want easy answers and cookie-cutter solutions, but the fact is, photography as a business is never going to be so simple.
The business of photography ...
Continue Reading →Posted by: Matt Brading
Here’s a nifty piece of software for creating a slick professional logo, plus all sorts of other graphics for your business. Watch the video below to see how much it can do… and how easily it does it, then grab your own copy here!
This is an area where a lot of photographers let themselves down … they might shoot professional images but then they try to market them with amateur graphics! If you’re determined ...
Continue Reading →Posted by: Matt Brading
Self publishing is a major growth industry but it seems photographers just aren’t interested? I’m guessing a lot are concerned about image security if they start publishing digital photo books, but I’m sure most just haven’t really appreciated the potential here. Here’s a few stats that might make you think about it a little differently…
If you’ve been following along you’ll know I put out a report a little while back called “The Death of Stock Photography?” It was a detailed look at our industry and some of the challenges facing it, and I believed it also offered some practical solutions. Well it’s definitely stirred a few people up!
Mostly the feedback has been very encouraging… people who’d been thinking much the same thing and looking for solutions in similar areas… but there’s been a few ...
Continue Reading →I’ve had a few questions lately about filesizes and camera specs, and what’s the minimum required for stock, so I thought I’d run through it briefly for everyone. First up I’ll make the disclaimer that I’m dealing with hundreds of photographers every month, each with different makes and models of camera, so I don’t make any attempt to keep up with the latest specifications for any specific model. Life’s far too short to even try!
It’s also worth noting, ‘megapixels’ is ...
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If you want to sell photographs online it all starts with shooting commercial stock images that photo buyers desperately need. And if you don’t know exactly what you’re trying to achieve, then that’s always going to be a struggle.
This short report reveals a simple market research system top stock photographers use to identify new photo buyers and understand exactly what sort of stock images they’re going to pay you for again ...
Continue Reading →If you find it a struggle to do the work required to sell stock photos, chances are you’re wasting a heap of time on one job that’s totally unnecessary. The sad part is, most stock libraries are set up so you have to do this work, but there is a better way.
Have a look at the video below and see if it makes more sense?
If you like the sounds of our approach, please have a look at our info page ...
Continue Reading →One question I get over and over from photographers is ‘what subjects sell best’. Mostly it’s photographers thinking about getting into stock photography and wanting to know what subjects they can go out to shoot to make the most sales. Unfortunately it shows a fundamental lack of understanding of stock photography and the difference between Photo Subject and Photo Content.
Continue Reading →Your Subject is basically whatever you happen to point the camera at to capture a photo.
Your Content is the way you ...
Posted by: Matt Brading
The links below goes to a special report we’ve just published for our contributing photographers called ‘The Death of Stock Photography?’ It takes a hard look at some of the key issues facing the industry and our operations, and suggests a number of changes I believe we all need to consider if we’re to compete and prosper in the current marketplace.
It also outlines a number of key changes and improvements we hope to make to the GlobalEye photographer’s package in ...
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